It’s that time of year to find a gift that satisfies the surfer guy in your life. Every guy wants that authentic surf style, whether he’s been to the beach recently or not. Surf brands are currently at an all-time high in the mainstream popularity category with celebrities, rockstars. and athletes from other sports all trying to capture that casual look of California Style surfers. Let’s take a look at five brands that set the mark for hip surf style.
O’Neill is “the first name in the water.” No other surf brand defines the hardcore surfer more than O’Neill does. Santa Cruz, California’s Jack O’Neill invented the wetsuit in 1952 and has never looked back. Jack’s nautical heritage is still clearly embedded in the O’Neill brand’s line of clothing and wetsuits. It’s team of surfers are a more rugged breed that eagerly explore the world in search of undiscovered surf spots in cold water climates.
Originator of the SoCal surf and skate lifestyle, Vans has been at it since 1966. What started out as the footwear of choice for the pioneers of skateboarding, has blossomed into a full blown clothing brand featuring surfwear with a classic sense of surf style. Their hardcore cast of surfers include longboard master Joel Tudor and big-wave hellman Nathan Fletcher, as well as new school surf rockstars like John John Florence and Dane Reynolds, and the always happy Gudauskas brothers.
South Orange County’s original surf/skate/snow brand, Volcom has remained “True to This” since the company’s inception in 1991. In fact, they invented the concept of a brand revolving around the big three boardsports. Twenty three years later Volcom is still pumping out “Youth Against Establishment” vibes that resonate with a whole new generation of angst-minded teenagers. Edgy artwork, edgy styles, and edgy team riders are the backbone of the brand.
PM Tenore founded RVCA with pro surfer Conan Hayes back in 2001 with a whole new concept in surfwear – to showcase underground artists that influenced him and his friends lifestyles, and to bring these artists together to feed off eachother’s ideas and skills. Indeed, the Artist Network Program (ANP) is an integral part of the RVCA brand and is apparent in all of RVCA’s styles for both men and women. Their team consists of a mix of unusual pro surfer characters, salty legends, and talented artists.
This company was started by three bros in 2004 as a way to convey there lifestyle through unique products. Inspired by music you’ve never heard of but should have, and culture you aren’t familiar with but should be, Brixton represents the current state of coolness. Their unique collection of products are super clean and offer a timeless style with a modern look.
SHOP these surf brands online with our Holiday Gift Guide for Guys at Sundance Beach!