Sandals for a Lifetime

I’m the first to admit that being fashionable isn’t really one of my strong suits. I’m also the guy who’s totally overwhelmed by the bright lights, screaming colors and thumping house music that permeates through the halls and dressing rooms of most malls and departments stores. My typical shopping trips (which only happen once or twice a year) hinge on a quick escape route, rather than finding the right product. However, there really IS a pot of gold at the end of the Rainbow when it comes to footwear.

Rainbow Double Arch Wide Strap Sierra Brown
Rainbow Double Arch Wide Strap Sierra Brown

Seven year ago I moved to the south coast of California, where I discovered a small surf wear shop by the name of Sundance Beach. I entered the store as a bright eyed and bushy tailed youth from up North who only wore sandals at the lake during summer or on the occasional trip to Kauai. The concept of daily footwear without socks was a strange new notion to me. The friendly sales staff at Sundance Beach pointed me towards a nondescript brown leather flip-flop, proclaiming that they would change my life forever. I was at first skeptical, wondering how a pair of sandals could possibly be life changing, but they were!  Rainbow Sandals have been around since 1974 when a surfer named Jay “Sparky” Longley started making them out of his garage in Laguna. He set out with the utilitarian goal of creating the worlds best sandal after getting fed up of finding broken flip-flops littering his beloved beaches. Over 30 years later I can attest that Sparky achieved his goal, my premium leather Rainbows are always attached to my feet like an extra appendage. I wear them everywhere I go and they never miss a step. We go hiking and biking, we walk the dog, go to the beach and participate in activities typically reserved for more formal footwear like dinner on the town. I even wore my Rainbow flip-flops to a wedding once! Rainbows have to be broken in through continuous wear and their layers of leather and rubber arch support cradle your foot, becoming more comfortable with a personalized fit over time. The classic leather double arch wide strap Rainbows have become my favorite but there are several foot-bed and strap style offerings to choose from. So for those of you who are senseless like me when it comes to fashion, be sure to give Rainbow Sandals a try. Now if only some one would make a tee shirt I could wear 7 days a week without washing that would last for years and look good with any outfit…

A Pair of Rainbows at the Beach
A Pair of Rainbows at the Beach

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