This past week in Miami Beach was a huge week for fashion, particularly swimwear, at the Mercedes-Benz Fashion Week Swim. The event kicked off July 14th and ran through July 18th featuring some of the fashion industry’s top designers, including many up and coming designers, in swimwear.
The fashion week began on July 14th with a runway show by Diesel Swim, featuring reality television celebrity Kristin Cavallari wearing a revealing one-shoulder royal blue monokini. Diesel, typically a brand geared toward clothing design, showed us some fuller cut bikini bottoms and sporty tops in a variety of colors and prints. Unlike many swim designers at fashion week, they also featured men’s swimwear on the runway, with shorter cut board shorts and snug swim bottoms that left little to the imagination. Following the show was the official kickoff party presented by Skyy Vodka, complete with appearances by celebrities and bikini clad models.
The next day, July 15th, featured many swim designers like White Sands Australia, Beach Bunny Swimwear, Crystal Jin and Wildfox Swim, to name a few. Poko Pano showed us some fun floral prints and lots of pastel shades of swim, like the coral suit pictured here, sticking with many of there barely-there bikinis mixed with some flirty one-piece suits and bottoms with a little more coverage.
We were very excited to see L*Space by Monica Wise, who has hosted the L*Space Find Your Fit event at Sundance Beach for a few years running; a favorite with Santa Barbara locals. The designer stayed with her great signature shapes for the new season, but featured some amazing new prints and colors. One of our favorite prints from the collection was a a funky multicolored ikat print. The fringe bandeau that was so popular in past seasons has been brought back with new flair, now in a bright eye-catching purple. Another new color is the pastel shade of apricot that made the bronzed models glow on the runway.
Day three of the event, July 16th, was another great day for innovative and trendsetting designs for the swimwear industry. Designers on the runway were Caffe Swimwear, Dolores Cortes, Mara Hoffman Swim, Aqua Di Lara, and A.Che who painted their models up like tribal warriors to don their swimwear. To go along with the war paint, A.Che featured animal prints and funky monokinis, ending the show for the day with a primal feel.
On July 17th, we saw designers such as Norma Kamali Swimwear, Shivan & Narresh, Red Carter, Luxe by Lisa Vogel, and Lisa Blue among others. Cia Maritima, another line of swimwear that can be found seasonally at Sundance Beach, adorned models in metallics and a variety of prints in Brazilian-cut styles.
Luli Fama, another widely popular brand carried year-round at Sundance Beach, decked out their models in lots of bling and bright colors, with their signature sexy ruched bottoms and ruffled edges, giving anyone that wears Luli Fama that sought after “cheeky” look from behind. Many pieces were completed with some sort of embellishment, giving the collection more of a swanky poolside vibe rather than a beach feel.
The fashion week ended July 18th with one last day of bikini-clad models strutting on the runway in Miami Beach. Many designers were featured on the runway on the final day, such as Sonia Vera Swimwear. This designer used a very unique color scheme, pairing dark colors like gunmetal and navy with bold brights like lime green and fuchsia in color blocked form. The designs of Sonia Vera whose bold yet simple and streamlined looks were sure to be remembered, like many of the other swim designers, as last but not least.