Quiksilver Teams Up With Madison Square Garden Networks to Telecast Quiksilver Pro New York
MSG and Fuse Networks to be Official U.S. Telecast Partners
In an unprecedented move to increase the profile of professional surfing in America, Quiksilver has recently announced that it will air the highly anticipated ASP World Tour contest, the Quiksilver Pro New York, on live television. Quiksilver, in a partnership with Madison Square Garden Networks and Fuse Network, will air the international event throughout the entirety of its two week competition and music festival.
Pro snowboarder and Quiksilver Team member Todd Richards will anchor the live coverage along with a host of other action sport stars. Fuse Network will have an on-site installation at the 20-acre event area of Long Beach, NY and both networks will be airing live, and live-to-tape surfing including complete coverage of the quarters, semis, and the finals from September 2nd to the 15th. To be partnered with a world-class entertainment organization is a huge step for professional surfing and is part of a growing trend to take pro surfing’s media attention and prize money to the levels of other mainstream sports. “Fuse’s young, active demographic is the perfect audience for The Quiksilver Pro New York, and its broad national distribution will further expand the scale of this unique event,” said Michael Bair, President, MSG Media. “Locally, MSG Media will add marketing muscle to enhance the event’s standing in the New York area. The entire effort is a perfect example of how The Madison Square Garden Company can combine assets like no one else. We are excited to partner with Quiksilver, and look forward to bringing the inaugural Quiksilver Pro New York to our viewers.”
The Quiksilver Pro New York offers the biggest prize purse in pro surfing history, a staggering $1,000,000, with a life-changing $300,000 going to the winner of the event. This doubles the Billabong Rio Pro‘s prize purse of $500,000, where Brazilian Adriano De Souza walked away with the first place check of $100,000 in a controversial win. In comparison, the other 9 events on the 11 stop tour offer a $425,000 prize purse, with $75,000 going to the victor. The increased prize money has garnered much attention in the surf media, along with the fact that it will be the first ever ASP World Tour event to take place on the East Coast of America.
For more than a decade, America has had only one ASP World Tour event each season. After the announcement that the mobile Rip Curl Pro Search event will take place in San Francisco, three events out of eleven are now on American soil. It’s clearly evident that a trend is forming as the mega-companies of the surf industry try to take the sport to a bigger audience and increase the sports appeal to a broader demographic.
In addition to the surf contest, the Quiksilver Pro New York is a full-on action sports festival. Skateboarding, BMX, and Freestyle Motocross demos featuring some of the worlds best action sports athletes will take place during the two week period in conjunction with concerts that include major label bands and musicians.
As for the surf contest itself, expect major fireworks as the surfers on the back half of the ratings will be frothing to stay on tour past the cut-off point after the contest, where only the top 32 will remain on tour. This should allow for some career performances to go down in the hollow beach break tubes of Long Island. Don’t miss it!
To see a glimpse of the surf in New York, check out the link below to New York ripper Balaram Stack‘s video on YouTube.
For more info check out www.quiksilver.com