A New Look Through Electric Visuals

Electric has refreshed their brand with a newly designed logo, strategy and products.

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After 12 years in the rapidly evolving action sport market Electric felt it was time to refresh the companies image in order to accurately represent Electric’s sophisticated products, influences, goals and interests.  As you can see, the new VOLT logo, photography style, and brand design celebrates Electric’s Southern California roots with an emphasis on premium quality and timeless style.

electric lifestyleNot only does this include new styles in sunglasses and clothing, but they will be introducing their new field and dive inspired analog watches.  These highly anticipated timepieces will be available at Sundance Beach in the beginning of October, but check out this sneak peak of the in the meantime!

watch 1

watch 2The Rip Rock seems to be our most popular new unisex style from Electric this summer.

Electric Rip Rock collage

The Watts is another new banger that tends to fit a lot of different face shapes.

electric wattsThe Knoxville has been an industry standard frame for a while now, but Electric has put a new twist on it and dropped the Knoxville Union.

electric knoxville sunglasses

The Sixer is another great wrap for a little fuller protection.

electric sixer sunglassesAnd we couldn’t forget about the ladies with the Encelia for that feminine style.

electric Encelia

These are just of few of the new styles from Electric.  This new collection features Mazzucchelli acetate (est. 1849), the #1 producer of acetate in the fashion industry. They manufacture eyewear for top brands like Gucci, Tom Ford and Stella McCartney. Not only are the frames made with the best material available, but they also feature optics by Carl Zeiss Vision, the leader in cutting edge optical products that has been in business for over 150 years. In addition to these upgrades, the new collection also features tooling with an updated identity and type-font.

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Their new clothing is killing it too with new hats, tees, and hoodies dropping in a couple of weeks as well.  The fresh new look is sick and we can’t wait to see what else Electric has to offer this Holiday.  Check back at Sundance Beach for new products soon!

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